What's so hard about social media? Just post a photo or video consistently and you're good, right? Right?
No, not quite. While I have made progress with social media over the last several years, it is more burdensome than I could care to admit. It's not that cut and dry.
I post content fairly regularly, at least once a week. Now, you might be thinking, depending on what influencer you're following, that is not enough...it needs to be every day, or three times a week, or even multiple times a day.
I have tried all of these recommendations, with a variety of content, and I'm still barely grazing the surface on what it could be. And frankly, I am running out of bandwidth.
The more I use social media, the more I dislike it. Which sucks because it is a great FREE resource...but it does require time, and that, in itself, is the payment.
What's worse is that the algorithms for the platforms keep changing..what works one month does not work the next. And despite researching the most effective social media strategy, it is inconsistent at best.
I do not have an answer as of yet, but I will keep pushing forward because that is currently the only way I can leverage social media to market my music.
Rant over.
Kommentare